Freshwater Pearl Wholesale Business Intelligence:As people’s values change and the global economic outlook becomes uncertain, the demand preferences of pearl consumers are also constantly changing, and some pearl retailers have ignored this.
But if you are engaged in the pearl wholesale and retail industry, you must keep abreast of the latest trends so that you can provide products that are more in line with market demand and avoid being eliminated by fierce market competition.
If young consumers currently prefer smaller baby beads, Millet Value Chain, and baby’s breath style pearl products, then in this case, if pearl wholesalers can adjust their product supply and increase the wholesale volume of popular styles, they will Can better meet market demand and gain more profits.
As a leading enterprise in high-quality pearl cultivation and processing in China, Xinye Pearl is committed to sharing the world’s most cutting-edge pearl wholesale and sales market information. The data comes from authoritative market research departments.
Freshwater Pearl Wholesale trend 1: Young consumer groups prefer pearl jewelry with a sense of design
No matter in which era, young people are the main group of pearl consumers. According to statistics, the consumer population aged 15-64 accounts for about 65%, among which people aged 25-45 buy the most freshwater pearls. In particular, the consumption of freshwater pearls with more affordable prices and rich varieties is increasing year by year.
In addition, young people aged 25-45 pursue fashion, and pearls have always been favored as an enduring fashion jewelry. In particular, novel styles, brightly colored pearl jewelry, small bead chains with strong design, and baby’s breath styles are more popular among young people.
Freshwater Pearl Wholesale Trend 2: The market potential of high-end freshwater pearl jewelry is increasing
According to relevant statistics, the price of top-quality freshwater pearls is only 1/10 of that of top-quality Akoya pearls. Therefore, it can meet the consumption needs of a large number of middle-class families.
However, this also means that there are many competitors in the industry, and there is a large market development space for high-quality freshwater pearls. Moreover, industry insiders have suggested that the pearl market is showing a high-end development trend. In addition, consumers’ requirements for pearl quality are increasing, such as paying attention to the roundness, gloss and surface quality of pearls.
However, young consumers pay more attention to the fashion sense of pearl jewelry and do not have such high requirements for roundness, such as special-shaped pearls and uniquely designed pearl jewelry. And, they also pay attention to gloss and surface quality, and they are willing to buy as long as the flaws are not obvious.
Middle-aged consumers are more likely to choose pearl jewelry with high roundness, good gloss and high surface finish. Older consumers, on the other hand, have higher requirements for roundness and surface finish, but prefer soft and warm luster.
Freshwater Pearl Wholesale Trend 3: Diversified Pearl Jewelry Design Styles
Although classic and elegant pearl jewelry is still popular, consumers are also becoming more and more fond of non-traditional fashion designs, and sales have gradually increased in recent years. For example, in early 2024, there were more than millions of shared content about special-shaped pearl jewelry on the well-known social media platform RedNote, reflecting the increasing preference of young women for special-shaped pearls.
In addition to traditional necklaces, earrings, bracelets and ring styles, pearls can also be paired with leather and metal chains to form creative jewelry, or used in clothing accessories and hair accessories, reflecting the continuous expansion of the pearl market. This also allows entrepreneurs engaged in pearl wholesale and retail to get more information: the wider application of pearls makes the market more profitable.
What are the unique pearl jewelry design styles in 2024?
Baroque style: This type of pearl has irregular shapes, such as the Baroque flower series. The pearls are like naturally growing flowers, suitable for consumers who pursue individuality.
Contrast color design: Match pearls of different colors to create a sharp contrast, such as a freshwater pearl tourmaline bracelet.
Gradient color design: Some pearl necklaces gradient from light to dark pink, giving an elegant and sweet feeling.
Multi-functional design style: Design pearl jewelry with multiple wearing methods or functions, pearl & jasper multi-purpose necklaces.
Freshwater pearl wholesale trend 4: pearls with richer colors are sought after by the market
It seems that many girls’ first pearl jewelry is white. But when girls become obsessed with pearl jewelry, they begin to pursue more colors of pearls.
In addition to the common white, there are also pink, purple, and orange freshwater pearls on the market, which have attracted more attention from consumers and sales are increasing year by year. If your customers need pearls of other colors, you can consider wholesale pearls of multiple colors to enhance the competitiveness of your products.
Freshwater Pearl Wholesale Trend 5： Motives for Purchasing Pearls Are More Diversified
Pearls are not only an ornament with a long history, but also have many rich values. For example, pearls have a relatively reasonable price and beautiful appearance, making them very suitable as gifts for lovers, wives, and mothers.
Moreover, it is also regarded as an item for self-reward and self-confidence improvement. Some rare pearls even have investment value and can maintain and increase their value.
In addition, the purchase needs of freshwater pearls include: meeting the needs of customized jewelry, purchasing as gifts, providing decoration for events, investing in pearl collections, and matching clothing accessories.
Freshwater Pearl Wholesale Trend 6: No longer obsessed with buying seawater pearls, the concept of pearl consumption is rationalized
A long time ago, people may have preferred seawater pearls. However, freshwater pearls with good quality are more expensive, so the wholesale volume of freshwater pearls is actually higher.
Especially in the current market environment, there are still many uncertainties in the global economy. People’s impulsive consumption behavior has decreased, and their consumption concepts have become more rational. They no longer simply pursue high-priced imported seawater pearls, but are more inclined to Purchase freshwater pearls that match your financial level.
Freshwater pearls are cost-effective, with complete categories, rich sizes and affordable prices, and are favored by more consumers.
Freshwater Pearl Wholesale Trend 7: Focus on the Sustainability of Pearl Products
As the impact of global warming on climate change has been formalized by the scientific community, people are increasingly concerned about future increases in temperatures and severe weather.
Therefore, as people’s awareness of environmental protection increases, they pay more and more attention to whether the source and cultivation process of pearls are sustainable and conform to environmental protection concepts. Therefore, the purchase demand for green pearls and organic pearls continues to rise.
Under the influence of this trend, more pearl industry farming farms and processing companies are paying more attention to the application of environmentally friendly farming technology to reduce the impact on the environment. Of course, there is a more important purpose. Marketing with the concept of sustainable environmental protection is more conducive to improving the brand image of the product and making your competitive advantage more prominent.
Xinye Pearl is a well-known high-quality freshwater pearl wholesale manufacturer. It has its own pearl cultivation farm and has leading pearl jewelry processing technology. Its pearl jewelry wholesale price is favorable and of good quality. It is one of the best freshwater pearl suppliers. Cooperating with Xinye Pearl can help you achieve career success.
Contact information: https://www.pearlswholesaler.com/contact/
In conclusion
The above is all about freshwater pearl wholesale business intelligence: 7 trends in global consumer demand for pearls. Following the latest pearl consumer trends has significant benefits for wholesalers: it helps your brand accurately meet market demand, increases sales and profits, and helps maintain a competitive advantage.
In addition, by understanding freshwater wholesale business intelligence, procurement and inventory management can be optimized to avoid backlog of inventory and ensure efficient capital turnover. If you have more business information to share about freshwater pearl wholesale, please bookmark this website.
